Goldman Sachs Believes eSports Market Growth is Just Beginning
eSports is quickly becoming one of the “can’t miss” trades of the year.
This year alone, the market is expected to grow 15% year over year to 453.8 million, according to analysts at Newzoo. Better, total revenue for the global market could reach $1.1 billion in 2019. By 2022, it could fly as high as $3.2 billion.
“eSports’ impressive audience and viewership growth is a direct result of an engaging viewership experience untethered to traditional media,” says Newzoo CEO Peter Warman.
“Plenty of leagues and tournaments now have huge audiences, so companies are positioning themselves to directly monetize these eSports enthusiasts. While this began happening last year, the market is constantly expanding on its early learnings. The result: 2019 will be the first billion-dollar year for eSports, a market that will continue to attract brands across all industries.”
But this is just the start.
Goldman Sachs estimates the total online population is over 3.65 billion people globally, to go along with 2.2 billion gamers, but eSports viewers represent just 5% of the online population, which suggests that there should be plenty more room for growth.
By 2022, says Goldman Sachs, the eSports audience could be up to 276 million.
So, it makes sense to look at stocks, and ETFs that could potentially benefit.
ETMFG Video Game Tech ETF (GAMR)
The fund seeks to provide investment results that correspond to the price and yield performance of the Fund Video Game Tech Index. The Index tracks the performance of the common stock of companies across the globe that are actively engaged in a business activity supporting or utilizing the video gaming industry.
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VanEck Vectors Video Gaming and eSports ETF (ESPO)
ESPO follows the MVIS Global Video Gaming and Esports Index, “which is intended to track the overall performance of companies involved in video game development, esports, and related hardware and software,” according to VanEck.
VanEck Vectors Gaming ETF (BJK)
This fund offers concentrated exposure to the global gaming industry, focusing in on casino operators but also holding technology firms and sports & race book operators as well.
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